Why Does KLOUT™ Matter?

A Klout Score is a number between 1-100 that represents your influence.
The more INFLUENTIAL you are, the higher your Klout Score.


Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score & the more worth you are as a Brand Ambassador, Blogger or Author.
Klout™ score explanation
When you join AUTHORSWEEK as an "Author of the Week"
you help your influence & Klout score grow.

Klouts™ Core Concepts

  • Connecting networks
  • Influence drives action
  • Klout means evolving
  • Influence built over time
  • Everyone has Klout
  • Be active & influential

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Whose on Klout?

Shane Melaugh

“My Klout score is 92”

Although Justin Bieber has one of the most recognizable and engaged Twitter accounts, his Wikipedia ranking is much lower than President Barack Obama’s. This results in a lower, although very impressive Klout Score.

Justin Bieber

Shane Melaugh

“My Klout score is down to 82”

This actress and singer has a very active social media presence, including Twitter, where she consistently receives mentions, replies and retweets from thousands of followers. This, along with her Wikipedia ranking gives her a very strong Klout

Zooey Deschanel

Klout™ Score Guide In Choosing Bloggers & Brand Amabassadors

Are You Influential on Social Media?

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