Where do they come from & what is content marketing?
Ideas for blog stories and what to write about can come from anywhere. A good rule of thumb is write about what is trending and tracking. If it’s the holiday season, write about holidays. If you are building a business focused around a Zen lifestyle and family and home like one of our good friends over at Zen Mommy Organics then you would have a Pinterest account with boards that focus on Zen living and living a psychological life.
Here’s the blog idea, write about the lack of gender neutral nursery design and products, go find some gender neutral products on Amazon then use your WordPress, Woocommerce store to set up these as affiliate products and pepper them throughout your blog story. do a riff on gender neutral colors, take a picture of your nursery to demonstrate, if you have a tip or a trick that you are using in your room, share it, help others design and create gender neutral nurseries.
Your focus is to develop content that is valuable for your market, this is how you build your network. This is called content marketing.
Is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Social media is an integral part of content marketing. Content marketing is educational but is not about the products the company sells. A vendor offers such good information that you become loyal to the brand.
This blog post is a good example of content marketing, it’s generously sharing valuable tips & tricks that help build a strong and trusting relationship with readers. Don’t be shy, dig in and get started.
Do you have questions about Content Marketing and how it could apply to your project? We offer a free consultation, you can book online.
Do you want to create a MVP?
What’s an MVP? The acronym stands for Minimum Viable Product, the idea is to spend the least amount of money and time build something. In our case we specialize in building platforms for coaches, therapists, and authors. We offer various levels of coaching and mentoring that deliver strategy and tactics. We offer coaching and we build and train you to use a curated stack of technologies to accomplish your goal! Interested? Book a free consultation to discuss what you are thinking about and or check out our plans.