Update on the New Glenn rocket factory by Jeff Bezos

Received this from Jeff Bezos (CEO Amazon) in my inbox December 6, 6:19 am 2016.

Blue Origin

Just a very short note to update you on the 750,000 square-foot New Glenn rocket factory we’re building in Florida. The team has made extraordinary progress—as you can see here, the first steel is now going up.



I’ll keep you updated on our progress.

Gradatim Ferociter!

Jeff Bezos

P.S. Blue Origin’s coat of arms is packed with symbolism. (Credit: Blue Origin)

What’s Blue Origin’s motto? “Gradatim Ferociter” is Latin for “Step by Step, Ferociously.” Bezos says that’s his approach to spaceflight. “If you’re building a flying vehicle, you can’t cut any corners. If you do, it’s going to be [just] an illusion that it’s going to make it faster. … You have to do it step by step, but you do want to do it ferociously.”

Why is there a winged hourglass on Blue Origin’s coat of arms? Bezos says that’s “a Victorian cemetery symbol which means ‘time is fleeting.’ We don’t have forever.”

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