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How to Sell Anything: Aristotle and the Ancient Art of Persuasion

Good copywriting is about the gentle art of persuasion. Persuading someone is a human art, something philosophers know a lot about. https://t.co/nHOfhZJHiJ — Michael Glock Ph.D. (@DrMichaelGlock) July 17, 2019

Power Words That Sell

Power Words That Sell

Ellen Langer a fascinating social psychologist discovered a single POWER word. Hollywood is now working on a film, Jennifer Aniston has agreed to co-produce the movie and play the 34-year-old Langer. The movie will be based on her revolutionary 1981 study where she and her colleagues piled two groups of men in their seventies and …

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Ray Bradbury 21 Resources with Hundreds of Book Design Templates.

21 Resources with Hundreds of Book Design Templates.

eBook templates, downloadable in various formats. Perfect for emerging and established authors, writers, and eBook creators. Think of the 21 resources below as the Bloom Factor that will make your project successful. It’s exactly as Ray Bradbury suggested! You fail only if you stop writing. ~ Ray Bradbury “If you drop a book into the …

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27 Highly Effective Copywriting Principles Every Author Needs!

AIDA Many of these formulas listed below are part of the famous, perhaps in-famous AIDA principles that the advertising industry has been using for years. Capture your blog or landing page reader with a charged headline to capture Attention, then give them deeper specifics to Interest them, follow this with emotional feeling language that builds …

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STOP! BEFORE YOU START BUILDING YOUR DIGITAL EMPIRE

Stop! Before you Start Building!

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