Finally, get clear on WHO you are selling to or trying to enroll!
Years ago, a mentor shared that in sales only two types of conversations exist.
Either you are enrolling them, or they are enrolling you!
To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out and what the challenges are they are experiencing!
Building a customer avatar profile (some call it a buyer persona) will have a huge impact on your marketing efforts. Because, by doing this exercise, you step into your buyer’s shoes, you’ll understand them better and write better headlines and copy!
This exercise will help you create a one-person persona. Every piece of writing, copywriting, content marketing and email automation series will be written taking into account this one character you have identified.