Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
A favorite technique of ours is backlinks through graphics or infographics.
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.
For Rochelle L. Cook we created “The Master Series” Wisdom sayings and teachings that people can freely share. Every image has a built-in backlink to Ms. Cook’s site. This helps Search Engines in rating her site.
Once the graphic or infographic is ready, you need to make it easy for others to share it. To do this, create your own embed code using the embed code generator from Embedly. We also like using the SiegeMedia generator.
Here’s an example of sharing one of Ms. Cook’s depression tests.
What’s your marital status? What’s your favorite holiday? Pick a destination for a vacation: When it comes to your career, what’s most important to you? What do you drink in the morning? Are Millennials More Prone to Depression? Why?
Once everything is in place, and your graphic shines on your website, it’s time to distribute it. Send it out to your list, post it on social media and let the businesses you want exposure with about the value of backlinking. Give them something valuable and they will give you something back in return.